“Analisis Pengaruh Citra Merek Baru Terhadap Keputusan Mahasiswa Memilih Program Studi Bahasa Mandarin Universitas Kristen Petra”. Century: Journal of Chinese Language, Literature and Culture, vol. 10, no. 2, Aug. 2022, pp. 87-101, https://doi.org/10.9744/century.10.2.87-101.